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There is a major difference between a landing page and the actual home page of a regular website. That difference is not hard to discern when you consider what is going on. While both serve their own specific purposes, a landing page serves a more immediate nature. It gives you the response that you’ve been hoping that your visitor will fulfill. When you have that kind of situation, then the whole dynamic changes which better change the way you approach things. Your frame of mind is going to be different when you’re trying to design your page and you’ll be using your design tools differently.
You’ll find a big variety of ways to approach the design of your landing page. There are page designs that are full of doodads, some that are artful and some that are incredibly minimalistic. It’s becoming obvious to lots of people that the pages that are built with Internet Marketers in mind are intended to be more minimalistic. Perhaps the reason for that is the audience knows the game and only wants the information. Interestingly, landing pages geared toward non-IM niches are often quite the opposite in their design approach. One thing is certain, you do not want to make your page so busy that it distracts from your focused and specific message.
Your landing page has got so much going on in such a small space, especially when compared to the rest of your website. It still lends an awesome air of responsibility to get you so many fresh leads for your business. So keep in mind that everything must be very tightly focused on your core message. You don’t need a lot of extensive navigation because what you want is the reader to actually complete your call to action. No matter what niche you choose you need to figure out how much copy is best. Your copy needs to be tight, even in the niches that do not relate to Internet Marketing.
Since you know that stay or leave decisions often happen in just a split second when it comes to new visitors, you’ll want to get a feel for your page before you allow it to go live. Practice going to your website as many times as you need to and then see what your initial impression of it might be. Seriously, do this a dozen times and try to get some emotional distance from what you have created. It’s helpful to ask the people you already know for help with these kinds of tests. Ask them to share their initial impressions are, regardless of whether they’re positive or negative as well as whatever feedback they feel like giving you.
There is so much more to landing pages than people realize and a new Internet marketer usually doesn’t have any idea about this. So then is it really a surprise when the newbie person’s landing page doesn’t perform optimally? When you do not have a solid grasp on the unique nature of landing pages and the dynamic involved, then you are almost shooting in the dark.
The good news is that you can still be ridiculously successful as long as you learn everything you can and put in an aggressive testing program. Hope you have a good selling with jackets.